Social Responsibility

Customer Responsibility

Our Approach

QL’s mission is to create nourishing goods, striving for a marketplace where food that meets stringent criteria for quality, safety, and nutrition is easily accessible to our consumers globally.

Subjected to rigorous examination by both local and international certification bodies, we adhere to stringent controls over food quality and safety throughout our production processes to uphold food safety standards and regulatory compliance. Through continuous innovation, we strive to elevate quality of our offerings to meet the ever-changing market demands.

FY2024 Highlights

1,453 products

are Halal certified

ILF, MPM and CVS processes

are certified to local and international standards

10

local & international certifications held

OVER 1,100

products are Halal-certified

Commitment to Develop Healthy and Nutritious Products

Over the past few years, the rise in adoption of healthier eating habits has led to the increase in demand for healthier food options. Recognising this trend, QL is committed to offering a diverse array of nutritious products to meet the rising demand. Guided by our Health and Nutrition Statement, QL is committed to continuously enhancing the quality and nutritional value of our offerings, aligning with industry-recognised health standards, all while ensuring that taste remains uncompromised.

Empowering Consumers to Make Informed Choices Through Ethical Marketing and Advertising

To aid customers in making well-informed purchasing decisions, we are committed to providing customers with accurate and transparent information about our product quality, nutrition and safety through responsible product labelling. Our labelling practices strictly adheres to the Malaysia Food Act 1983, Food Regulations 1985, and guidelines by United States Food & Drug Administration’s (FDA). Comprehensive processes and controls are also in place to regularly review information disclosed on our product labels to ensure the accuracy and transparency of the contents and nutrition-related information of our food products.

Upholding our Responsible Marketing and Advertising Policy, QL strives to ensure our marketing and advertising communication are responsible, ethical, accurate and consistent with our brand values as one of Malaysia’s leading integrated agro-based enterprises. Our marketing and advertising practices are guided by the Malaysian Code of Advertising Practice and Malaysian Communications and Multimedia Content Code.

Producing Quality and Safe Food

QL is committed to ensuring that our products meet the highest standards of food quality and safety requirements through rigorous food safety management and quality control processes across our ILF, MPM, and CVS business units. We are wholly dedicated to adhering to all applicable local and international food quality and safety standards. Our production facilities are certified against various standards including, Halal Standards, Hazard Analytics and Critical Control Point (HACCP), Food Safety System Certification 22000 (FSSC 22000), Good Manufacturing Practice (GMP), Makanan Selamat Tanggungjawab Industri (MeSTI).

QL is steadfast in our commitment to providing consumers with a wider range of Halal products that comply with the Halal requirements set by Jabatan Kemajuan Islam Malaysia. As at end of March 2024, we now boast over 1,453 certified Halal products, marking a significant increase from the previous year’s count of over 1,000.