Social Responsibility
Customer Responsibility
As a food producer and retailer, QL’s reputation is closely linked to product quality, safety and accurate information. Food safety incidents or misleading claims may undermine customer trust and brand confidence. Compliance with food regulations is also essential for market access. Responsible customer practices are therefore central to brand credibility.
The Group’s Health and Nutrition Statement emphasises on access to and affordable nutrition for improved health of consumers and the community. We maintain rigorous food safety and quality standards across our operations, supported by responsible marketing and transparent product labelling. Continuous product improvement is driven through research and development initiatives. Customer feedback is monitored to identify opportunities for enhancement. These measures help ensure products consistently meet customer expectations.
FY2026 Highlights
10
local & international certifications held
OVER 1,100
products are Halal-certified
QL is committed to empowering customers to make well-informed purchasing decisions by providing clear, accurate and transparent product information. We ensure that all product labelling appropriately communicates product quality, nutritional content and safety attributes in accordance with applicable regulatory requirements. Our labelling practices strictly adhere to the Malaysia Food Act 1983, Food Regulations 1985, and United States Food and Drug Administration (FDA) as well as guided by the Malaysian Code of Advertising Practice and the Malaysian Communications and Multimedia Content Code.
To uphold accuracy and transparency, comprehensive internal processes and controls are in place to regularly review product content and nutritional information disclosed on new and existing product labels. Our Responsible Marketing and Advertising Policy outlines key principles governing advertising, marketing and product labelling practices, ensuring responsible, ethical, accurate and brand value consistent product information sharing. The policy details the provision of regular training for all employees involved in marketing and advertising activities, updates on the related legal and ethical standards, compliance with this policy complemented with QL’s disciplinary procedures, respect and appreciation on diversity with zero tolerance stance against cultural appropriation or discrimination, finetuning of approach to consider consumers’ needs and current market sentiments.
QL is committed to delivering products that consistently meet the highest standards of food quality and safety. Across our MPM, ILF and CVS business segments, we have implemented stringent food safety management systems and quality control processes throughout our operations. These measures are designed to ensure full compliance with all relevant local and international food quality and safety requirements.
Our production facilities are certified under recognised standards, including Halal Standards, Hazard Analysis and Critical Control Points (HACCP), Food Safety System Certification 22000 (FSSC 22000), Good Manufacturing Practice (GMP), and Makanan Selamat Tanggungjawab Industri (MeSTI), reinforcing our commitment to safe and reliable food production. Our workers undergo continuous training and uphold the strict requirements of food hygiene, safety and product quality control e.g. HACCP, GMP, MeSTI and ISO 9001 standard.
As one of Malaysia’s leading food producers, QL remains firmly dedicated to offering a diverse range of Halal products in full compliance with the Halal requirements prescribed by Jabatan Kemajuan Islam Malaysia (“JAKIM”). As at end-March 2026, QL has released approximately 2,000 Halal-certified products.
Focused on delivering safe, nutritious and high quality food, QL continues to enhance its eggs to support healthier futures for families. Guided by our Health and Nutrition Statement and our focus on improving access to nutrition, QL introduced QL Eggs Brain+ to meet the needs of families who place high importance on cognitive development, especially during early growth years.
QL Eggs Brain+ are enriched with DHA and choline to help support children’s memory, learning and brain development. Just one Brain+ egg provides the same amount of DHA as eight glasses of growing up milk, making it an easy and natural way to give the brain essential nutrients through a food families already enjoy every day. DHA helps the brain work better, while choline supports healthy brain development from a young age.
By combining nutrition science with everyday accessibility, QL Eggs Brain+ make it easier for households to fuel young minds through simple and nutritious meals, reinforcing QL’s commitment to delivering meaningful nutrition from farm to table.
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Caring for the Community
Positive Impact Through Community Engagement and Environmental Responsibility During FY2026, QL channelled RM900,873 into community initiatives, benefiting approximately 4,670 beneficiaries.