Commitment to Our Communities
Championing Child Stunting Cause Through C Our Future Programme

In FY2023, QL assisted 11,942 beneficiaries via our corporate philanthropy collaborations with an investment of over RM 835,600.

Officially launched on 18 March 2023, at Pangsapuri Kampung Baru Hicom Shah Alam, QL collaborated with Ceva Animal Health on their C Our Future 2023 campaign. The programme, initiated by Ceva Animal Health with a tagline of “Let’s embrace chicken and eggs to break the cycle of child stunting”, is a corporate social responsibility initiative to raise awareness about child stunting issues in Asian countries.

Mutually working in partnership with Ceva Animal Health, QL has pledged to donate eggs to 207 kindergarten children ages five and six from low-income families and indigenous communities. The children will be receiving one egg daily for consumption in the school for six months and the project is supported by the Malaysia Ministry of Health and Ministry of Rural Development.

The project is currently being monitored for its effectiveness in facilitating the growth of children receiving eggs. By providing the children with high-quality protein through daily consumption of eggs, it is hoped that the major child development problem can be reduced. This initiative would be a corporate philanthropy flagship programme for the ILF business pillar.